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Hartbeat Launch Brunch
Project Type:
Private Brand Launch & Networking Event
Date:
May 2022
Role:
Experience Design | Crisis Management | Logistics Management | Brand Execution
A multi-level experience fusing brand, culture, and celebration — pulled off in 72 hours.
With just three days’ notice, I relocated Hartbeat’s rebrand celebration brunch to Sheats Goldstein Mansion, adjusting vendor logistics, transportation flow, and multi-floor activations on the fly. Each level of the mansion reflected a different vertical — Hart House, Gran Coramino, and Hartbeat’s new brand. Kevin, our CEO, and Netflix execs all called it one of the best events we’d ever done.
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